Northern Ireland, here are your opinions
We want to make sharing the results of the surveys we send you as easy as possible! In this area you can download the highlights from each of our recent surveys below. To view results from past surveys please get in touch with us, we'd be happy to share them with you.
In a departure from our usual survey format, this month we wanted to get your thoughts on and opinions on bus advertising in Northern Ireland - wrapped buses in particular. You may, or may not know, that Global, the company behind work.shop.play. offers a wide range of advertising opportunities to brands and companies across Northern Ireland. So your thoughts really help us understand how our different advertising formats can help create great campaigns for these brands.
We're going to kick start a new year of surveys, opinion sharing and prize winning with a survey called "Your Journey" which is all about getting a better understanding of your regular travel habits including things like modes of transport, types of daily journeys made, changing travel patterns etc.
Dating & Friendships
In our November survey we’re embarking on new territory in a ‘survey first’ for us and exploring your thoughts on dating.
We’re not getting too personal, instead asking about dating experiences, thoughts on dating in general and experiences and perceptions of online dating.
Download a snapshot of the results here.
Thoughts on Three
For our September survey we move away from summer and turn our attention to seasonal holidays and occasions taking place throughout the rest of the year. We’ve split our survey into three parts with three different topics covering Halloween, Black Friday (and yes, we’re going to say it…) Christmas!
Soccer & Streaming
For our July survey it's a game of two halves if you like! In a departure from our usual survey format, we have questions on two different topics. Up first, we’d love to hear your thoughts on the upcoming World Cup 2022 which takes place in Qatar later this year (That’s the soccer part. We know we've gone all American but it started with an 'S'!). Then we have a few light-hearted questions about your TV show and movie streaming habits (we’re sure you’ve already guessed that’s the streaming part!).
With travel and holidays firmly back on the agenda after the pandemic, there’s been a surge in demand for air travel. This month we took off in search of your opinions on all things related to flying.
In March 2022, we explored our Northern Ireland urbanites’ opinions all things related to public transport. We explored public transport usage, its role within the community, changes to travel patterns and even thoughts on it’s environmental impact.
In January 2022, we partnered with the NI Cyber Security Centre to ask our community of NI urbanites all about staying secure online. Cyber security and staying secure online is more important than ever, especially as we are all spending more time online whether working, shopping or socialising online.
Back to the movies
In October 2021, we didn’t quite hop in a DeLorean time machine but we did go in search of your opinions on cinema and movies as life resembles even more normality following the pandemic. We explored the return the cinema as we knew it, new Northern Ireland licensing laws, what upcoming movie releases are most hotly anticipated and a quick look at streaming movies at home.
Sustainability and the Environment
In August 2021, and the week that the UN's Intergovernmental Panel on Climate Change (IPCC) released it’s Climate Change report, we asked our work.shop.play. community in Northern Ireland all about their thoughts on sustainability and the environment. From concerns over environmental issues to food waste and sustainable clothing.
In May 2021, after a long winter of dark nights, cold weather and restrictions, we packed our survey (sadly not our suitcase) with different questions all relating to summer. You can download a snapshot of what our Northern Ireland Urbanites told us by clicking the link below.
Member Satisfaction Survey
March 2021 saw the return of our annual Member Satisfaction survey. One of our most important surveys, it’s our members’ chance to share their thoughts on us and their experience as a valued member of the work.shop.play. Community. We use the feedback from this survey to make enhancements to the community.
Style & Personal Care
In January 2021, our online community shared their thoughts with us on all things related to fashion, style and personal care, including their grooming and skincare habits. As the pandemic continues to affect all aspects of life, we uncovered how it has also changed how we shop for clothes, attitudes towards individual style and new habits and trends fuelling by spending more time at home.
Low and no alcohol
Dry January might be over, but our habits and tastes are changing, as are our attitudes towards living a healthier lifestyle. That means more and more of us are turning to low, or no, alcohol versions of popular drinks like beers, wine, and spirits throughout the year. That’s what this latest survey was dedicated to... your thoughts and habits on low and no alcohol.
You Decide December
For our final survey of 2022 we’re giving you a choice.
You can either choose to take things a little easier. After working hard to share your opinions all year you can choose to take part in our fun game of ‘Christmas This or That?’ and be in with a chance of winning a £100 gift card.
Or… if you prefer to round-off your year by continuing to share your opinions with a couple of big brands, we’re giving you that opportunity too (which has its own separate prize draw!). You could even choose to take both and be entered into both prize draws!
From gaming to podcasts and audio books we're delving into the world of electronic entertainment. Whether it's on your smartphone, smart speaker or games console, our October survey will uncover your thoughts and habits on 'electronic entertainment'.
Back to School
Does it feel as though school has just finished for Summer? Or maybe you’re counting down the days until the start of the new term? Our August explored all things related to back to school. Things like back to school preparations such as uniforms, schoolbags and what’s going in those school lunchboxes!
It was only last month Ed Sheeran played to 80,000 fans in Belfast, Belsonic kicked off its 2022 line-up this month and the newly refurbished Grand Opera House is welcoming back theatre lovers. Live events are definitely back after the pandemic! Our June 2022 survey was dedicated to all things Live Event related.
In April 2022, we're exploring our Northern Ireland urbanites’ opinions on the theme of ‘online purchasing’. We’re all spending more time online than ever before, whether that’s shopping, gaming, banking, streaming TV shows or even ordering food! Perhaps it’s to save money, for convenience or simply for enjoyment, either way this time time online is converting to spending!
Job Hunting & Recruitment
In February 2022, we explored our Northern Ireland urbanites’ opinions on job hunting and recruitment. For many, jobs and work patterns were altered due to the pandemic and now with restrictions eased and a return to the office imminent, this brings about a whole raft of changes as we shift to work in a ‘new normal’.
In November 2021, we asked our community of NI urbanites all about returning to foreign travel. Not being able to travel or enjoy a holiday was one of the big downsides of the pandemic – especially if separated from family and loved ones. With government traffic light systems now removed and the USA re-open to foreign visitors, holidays (albeit with some extra safety measures) seem to be back!
Eating Around the World
In September 2021, we took a little trip around the world to explore our Urbanites’ opinions on the vast range of world foods and cuisine on offer to us today. Whether it’s found in the aisles at our local supermarket, or at one of the many new pop-up experiences opening in our towns and cities, or it’s simply tucking into our favourite fast food or meal at a restaurant.
Mobile and Smartphones
In June we dedicated our survey to that little piece of tech most of us hold dear. Literally! With 98% owning a smartphone, our community of Northern Ireland urbanites gave us their thoughts on everything smartphone related… the type of things they use it for, voice controls, shopping using their phone, how the pandemic fuelled increased phone usage and more!
Home Sweet Home
After spending more time in our homes and gardens than ever before, DIY stores have seen a surge in sales and gardening has become a top lockdown hobby! This month we explored what makes our Urbanite’s homes special to them and uncover what projects and improvements they’ve made as a result of restrictions enforced by the pandemic. You can download a snapshot of what our Urbanites told us by clicking the link below.
In February 2021, during a period of the tightest Covid restrictions, our online community shared their thoughts on Living Local. There’s no doubt the ongoing pandemic has altered all aspects of life. Download a snapshot of what our Urbanites told us about their new routines during the pandemic and lives in their local area.